We are deep into the season of thanks and also approaching the wedding offseason. While you might be tempted to take a well-earned break from working with clients and vendors, now is a great time to reflect on your successful events and the people who contributed to that success. The art of giving thanks is not only personally fulfilling, it is proven to build trust and a stronger professional and personal relationship. If you need any inspiration, just check out this Forbes article on how Campbell’s former CEO wrote over 30,000 handwritten thank you notes a year! Below are our three tips for giving meaningful thanks to clients and vendors.
- Send Handwritten Thank You Cards: As traditional paper mail has declined in favor of quick texts or emails, a huge opportunity was borne to highlight the magnitude of your thanks by sending a handwritten card. Luckily, technology has advanced the process of the handwritten note. Our favorite solution is the beautiful customized artwork and messages found in Minted cards. Not only are they beautiful, you can have the envelope pre-addressed!
- Give Social Media Love: Like you, most of the vendors you work with are small business owners eager to grow their social media following. A great way to give quick thanks is over your vendors favorite form of social media. If you work with a photographer who is building their Instagram presence, post a photo of theirs (with their permission of course!) and caption it with a sincere note of endorsement or thanks. Small gestures can go a long way in building a strong relationship!
- Say “Thank You” in the Moment: While wedding planning can be an extremely stressful endeavor, especially when you have multiple weddings happening in the same weekend, taking a moment from the madness to express gratitude to your client, their family, and their vendors can positively contribute to their amazing day. And when they are writing their review on your services, they will likely remember that genuine “thank you” you delivered.
While the role of the wedding professional can be thankless and full of unrealistic expectations, it is a profession that allows you access to the most incredible moment in a person’s life. Showing gratitude and expressing it often not only builds strong relationships and helps you stand out as a professional, it is a great opportunity for personal reflection. We would love to hear from you on other ways you give thanks to clients and vendors in our comments below!